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69%
Increase in followers
5%
Engagement Rate
3
Sold-out Macaron collections
X3
Increase in Sales
Bakenary Pastries
Full Social Media Marketing
OVERVIEW
Bakenary is a family-owned bakery in Edmonton specializing in handcrafted macarons made from scratch with natural ingredients.
Their mission is simple: change people’s perception of macarons.
GOALS
When Bakenary partnered with us, the primary objective was to strengthen their presence in the Edmonton market and position the brand as the go-to destination for premium macarons.
Our focus was to increase local awareness, attract more customers into the store, and build a loyal community around the brand. At the same time, we aimed to create a social media presence that not only showcased their products, but also communicated the quality, craftsmanship, and experience that make Bakenary unique.
STRATEGY
We built the strategy around Bakenary’s unique positioning: “The macaron that changes your mind.”
Rather than marketing the business as just another bakery, we focused on showcasing what makes their products different through strategic content, customer experiences, and authentic storytelling. Combined with targeted advertising, our approach was designed to increase local awareness, build trust, drive store visits, and turn first-time customers into loyal fans.
Florans
Full Social Media Marketing
OVERVIEW
Florans is a premium flower shop based in Edmonton, specializing in fresh-cut flowers, original bouquets, and floral arrangements, along with wedding and event decor.
GOALS
Florans came to us with three things they wanted to move: visibility, engagement, and sales, since you can't sell to people who don't know you exist or don't trust you yet.
Specifically, we needed to get Florans in front of more people across Edmonton, St. Albert, and Sherwood Park; turn casual followers into an actual community that engages with the brand regularly; and use that engagement as a foundation for paid ads to convert into real foot traffic and online orders. Particularly around the seasonal moments (holidays, anniversaries, Valentine's Day) where flower demand spikes the hardest.
+517%
Increase in Engagement Rate
1M+
Video views per mont
$4.85
Average CPM
+40%
Growth in client base
STRATEGY
Most flower shops in Edmonton post the same thing: a photo of a finished bouquet with a price tag.
We built Florans' content around everything but that.
The process of building a bouquet by hand, the emotion behind why someone's buying flowers in the first place, and the kind of trend-aware, scroll-stopping content that gets a brand discovered by people who weren't already following.
We layered paid ads on top of that. Some built for everyday discovery, others timed precisely to seasonal buying windows, so organic trust and paid visibility worked together instead of competing for budget.
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120+
Job applications generated
10+
Positions filled
+5.5K
Product launch website visits
Summit Salon Services
Targeted Ads / Facebook / Instagram
OVERVIEW
Summit Salon Services is a leading Canadian distributor of professional beauty products, partnering with salons and beauty professionals across the country.
With a strong national presence and a reputation for industry expertise, Summit supports salon growth through education, wholesale distribution, and premium beauty brands.
GOALS
Summit partnered with us to support two key growth initiatives: recruiting qualified talent across multiple Canadian markets and driving awareness and sales for a major new product launch.
The objective was to create highly targeted campaigns that could efficiently reach the right audiences while maximizing return on advertising spend.
STRATEGY
We developed and managed a multi-campaign advertising strategy tailored to Summit’s recruitment and product marketing objectives.
Working closely with the internal marketing team, we helped optimize campaign messaging, creative assets, audience targeting, and performance tracking. Through continuous testing and optimization, campaigns were designed to attract qualified candidates, increase product visibility, and drive measurable business results across multiple regions.
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Lazerhall
Targeted Ads / Facebook / Instagram
OVERVIEW
Lazerhall is a multi-location laser hair removal and beauty services brand serving clients across the United States.
With a strong reputation for advanced treatments and customer care, the company sought to accelerate growth through social media marketing and paid advertising. Based in New York and Pennsylvania, Lazerhall has performed over one million procedures and served more than 100,000 clients
GOALS
Lazerhall’s objective was to create a scalable system for acquiring new clients while reducing reliance on referrals and organic traffic alone.
The brand wanted to increase appointment volume across multiple locations, improve lead generation consistency, and maximize the return on its advertising investment.
130+
New client appointments in month one
100+
Average monthly appointments
$6.14
Average cost per conversion
237
Qualified inbound inquiries
STRATEGY
We focused on building a performance-driven marketing system designed to generate qualified leads at scale.
This included developing audience-specific creative assets, producing content that reinforced trust and expertise, and implementing targeted Meta advertising campaigns optimized for appointment generation.
And the results speak for themselves.